NEW Goldwell ‘Soft Color’ – At Home Hair Colour You’ll Love!

NEW Goldwell ‘Soft Color’ — At Home Hair Colour You’ll Love!

Show Off Your Softer Side at GOLSON Hair Salon in Milton Keynes

This month GOLSON introduces a new member of the Goldwell family to the salon. Soft Color is a Semi-Permanent hair colorant, in a foam, that can easily be used at home.  A direct dye that doesn’t require a skin test.

“This is nuts! Why would we at GOLSON sell you a hair colour that you can use at home?” Well let me explain…

Soft ColorI’ve worked with Goldwell colour for almost 17 years now, and looking back to all those years ago, Soft Color was a product that didn’t really get much of a show even then.  If I’m honest, as a salon apprentice, they used to just get in my way when I was busy tidying up the staff room. 

Flash forward 16 years and I arrive to spend a day at the Goldwell Academy in London only to see that them selling Soft Color. 

Goldwell is known for being a “salon only product” with clients often telling us they’d never heard of Goldwell on their first visit to the salon. 

I couldn’t get my head around why Goldwell would sell colour to their clients.  So, of course, I ask the question “why?” to the Course Educator.  The answer was AFTERCARE!

Why would this interest you? 

As part of your hair care routine, using Soft Color enables you to keep your colour looking fresh. For example:

Lets say you are currently rocking a beautiful vibrant red! I would recommend the Kerasilk Colour Shampoo and Conditioner along with a Red Soft Color Mousse. 

This can be used at home either by mixing it with the shampoo and leaving it in for up to 20 minutes or applying directly after shampooing and conditioning and leaving in for 20 minutes, then simply rinse off.

With a great deal of colours to choose from in the range, your GOLSON stylist will help you choose the right one for your hair.  For all you lovely blondes out there, this is a great way to get rid of those unwanted yellow tones that can start to creep through in between appointments or to keep that lovely cool ashy colour that you left the salon with. 

You may often hear us talk about toners in the salon and this is a great way for you to continue toning your hair at home. Your hair looks beautiful when you leave the salon, let us help you make it look like that every day you leave home too. 

Luke, GOLSON